Marketing 3.0: From Products to Customers to the Human SpiritJohn Wiley & Sons, 2010 M03 30 - 208 pages Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. |
Contents
Chapter | 25 |
Application | 33 |
Chapter Three | 51 |
Chapter Four | 69 |
Chapter Five | 87 |
Chapter | 101 |
Chapter Seven | 121 |
Chapter Eight | 137 |
Chapter Nine | 153 |
Chapter | 169 |